Search Engine Marketing

One of the key benefits of Search Engine Marketing for businesses is that paid ads offer better CTR and higher conversion than more passive forms of Marketing.

Because PPC is more easily customized, It allows you to target specific keywords intended for your target audience.

Why SEM is Important?

Online marketing is now becoming more and more competitive. Everyone is vying for their target audience’s attention. Everyone wants to drive traffic to their website. In turn, there’s been an even higher demand in finding digital solutions that can effectively put a product or service in front of their prospects. And, this is where SEM comes in.

Why & What is PPC?

PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

PPC is used for all types of campaign goals, including:

  • Increasing sales
  • Generating leads
  • Promoting brand awareness


Top 2 Platforms for SEM

  • Google Ads (formerly Adwords)
  • Microsoft Advertising (formerly Bing Ads)

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