Branding is one of the most important aspects of any business, large or small, retail, B2B, or B2C. An Effective Brand strategy gives you a major edge in an increasingly competitive market. Your Brand is your promise to your customer.
It tells them what they can expect from your Products & Services & it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be & who people perceive you to be.